1. Pick a Topic
This might be the hardest part if you don’t use an editorial calendar or already know what your topic is.. See our example at top for a great way to plan your posts. Easy to build in Excel.. For me I am a Phoenix Based Web Company so i can write about Web design, Posting articles and videos, Do's and Dont's for back linking etc.
To keep ideas handy, create a list for every possibility that pops into your head at random moments. Keep it on your desktop, laptop, smart phone, or notepad. Jot ideas on a paper plate or napkin if you have to. Then transfer regularly to your POST CALENDAR.
Try browsing through blog comments, emails, or previous posts if you’re drawing a blank. What do your readers need to know about? Call a friend, post in a forum or on Facebook, or even tweet the question What do you need to know about [your blog’s focus]? I gather content from all sorts of Phoenix web companies and web companies through out the world.. There are a ton of good ideas out there and they need to be shared to your local area..
2. Create a working headline
Crafting a headline keeps you focused on your topic and your purpose. Even if you end up rewording, a headline makes a promise you have to keep. Like my post "7 tips to for a Great Post" This ensures i give you 7 tips and they better be great! Right?
Having trouble? Write one sentence that describes the topic and the value you’ll provide. Now try variations in rapid succession for 5 or 10 minutes. Just let go and write freely. Sooner or later you’ll get a few good ones.
3. Brainstorm, choose, and develop at least 2-3 main points
Generate a list of every step, idea, concept, or element that comes to mind. What’s important? What’s not?
Even if you’re not using a numbered list, you still need to make some key points. If you can only think of one or two, your topic might be too narrow. What’s the big picture? Can one of those points be developed into two?
If you need to list 25 steps to be thorough, narrow it down or combine them. What part of the topic is complex enough for an entire post?
Do some quick research, if needed, and use your headline as search terms. Then sketch out a rough draft that gives your readers the information they need to know.
4. Write an introduction
Leaving the introduction for next-to-last or last is great because you’ve warmed up to your topic—how many times have you wrestled with beginnings? By now you’ve caught a rhythm and have your readers in mind. You’re talking to them, thinking of them, imagining what it’s like to be in their shoes.
Your introduction should create a scenario that invites readers in. Show you care and understand the reader’s problem with lively, empathetic writing.
It doesn’t have to be long or elaborate. Just tell your readers what’s ahead and how you’ll solve the problem or provide some answers.
5. Write a conclusion or call to action
Sum up your main idea, and tell your readers what to do next. Offer encouragement or tips on how to reach the goal.
Or express hope that at least a few of your points struck a chord, resonated deeply, or seemed helpful. Even a sentence or two about your own struggles can be great: “You know, I’ve been there. It’s frustrating, but when you master these steps like I have, you’ll be free of that problem forever.”
If the post is more about a personal experience, sum up what you’ve learned and how readers benefit. You can even tell them to buy your product or download your free solution to the problem.
6. Edit, revise, and proofread
This is the most important part of your post.
Check that you’ve given about equal attention to all your key points. Read out loud: Is it smooth? Lively? Be sure you’ve included all necessary steps or points and developed them sufficiently. Don’t forget to check grammar and punctuation
When you’re done writing, proofread carefully for spelling, capitalization, list numbers, extra spaces, and missing or doubled-up words. Nobody’s perfect, but many bloggers would have 100% better posts if they’d take time to edit and proofread.
7. Post it! Use our proprietary platform to hit multiple sites at once.
That wasn’t so hard, was it? If you write your posts in a separate app like I do (I use Pages or Word), proofread again in your blog’s preview mode. In a different format, you’re likely to spot something you didn’t notice before.
Be sure to double-check your formatting, text wrap for graphics, photo credits (if any), and your meta data. And proofread that meta description before search engines or Facebook snag it!
met·a·da·ta = a set of data that describes and gives information about other data.