Content Marketing Tips for Mesa Az Business


The Internet has drastically altered the way in which information is shared, and has had a profound impact 

on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while 

many outbound tactics have become antiquated. More businesses are finding success publishing original 

content rather than embedding advertisements within external content, because of the additional benefits 

these tactics offer, such as branding and audience growth.

With these trends in mind, let’s discuss my predictions for the top online marketing trends of 2014.

1.      Content Marketing Will be Bigger Than Ever

One of the main ways that companies are establishing authority and gaining trust with consumers is by 

consistently creating valuable content through a variety of channels. This typically involves relevant 

industry information that provides insight or entertainment to an audience. Doing so allows a company to 

steadily build rapport with its demographic and develop a loyal following. According to the Content 

Marketing Institute, the top B2B content marketing strategies are social media, articles on a business’s 

website, Testimonials, videos and articles on other websites.

By using one or more of these channels, businesses are able to build a positive reputation within their 

industry. This trend suggests that marketing to the masses through techniques like television ads and radio 

ads are becoming less effective. Instead, it’s better to concentrate on inbound marketing, by producing 

valuable, engaging content designed for a specific audience. 

2.      Social Media Marketing Will Require More Diversity

Just a few years ago, businesses were limited with regard to the social media networks they could 

implement into their marketing campaigns, with the biggies including Facebook, LinkedIn and Twitter. 

Now, it seems like new social media sites are appearing all the time. While some never really get off the 

ground, others like Pinterest, Google+, Tumblr and Instagram have surged in popularity and have provided 

businesses with a plethora of new options that allow them to produce engaging content in a variety of 

media forms and build their audiences across more channels than ever before.

Consequently, it has become common for businesses to branch out and experiment with multiple networks 

with the aim of reaching the maximum amount of consumers. This diversification seems to prove fruitful 

for many companies because it often builds brand equity by making it easier for consumers to recognize a 

particular brand. For help figuring out which social media networks are right for your business, Contact us 

At OnTopBiz.com 602-714-1287

3.      Image-Centric Content Will Rule

As consumers are hit with an increasing number of advertisements, it’s becoming more important to make 

content easily and quickly digestible. If you look at the social media sites I mentioned previously that are 

on the rise, three of the four have a common characteristic…they place an emphasis on images. The rapid 

rise to success of Buzzfeed and Pintrest are testaments to the power and viral potential of image-based 

content.

Successful blog posts that receive the most social shares also usually have a common characteristic: they 

pepper in some well-placed pictures to break content up and emphasize certain points. Another example is 

infographics, which combine images with a minimal amount of text to explain a topic and provide 

statistical information or data from research studies.

While I doubt that traditional text-based content will ever completely go out of style, it’s pretty clear that 

incorporating images is beneficial to a marketing campaign.

4.      Less Will be More

One notable trend is the apparent shift in consumer preference regarding simplistic marketing messages 

instead of in-depth messages. When you think about some of the top brands in the world like Apple and 

Google, they clearly value simplicity. A large part of Pinterest’s appeal is its clean, uncluttered, and 

minimalist aesthetic.

With many consumers feeling burned out by a constant barrage of information and advertisements that 

scream “look at me”, some of the most innovative marketers are going the opposite direction. The’re now 

making efforts to tone-down their campaign messages and not overwhelm consumers with hype.

Perhaps an article by Forbes said it best: “there is a sense that from the hyper-connectivity of our highly-

digitized lives to the bright, flashy, complicated sensory input we’re fed everyday, there is no way to 

continue at this pace. As a result, 2015 is likely to be a year where the most successful marketing strategies 

will be ones that are not only simple in nature, but promote goods and services that serve to simplify the 

consumer’s life, or even just their customer experience.”

5.      Mobile-Friendly Content Will Be Necessary

Due to the widespread (and quickly growing) use of smartphones and tablets, it’s necessary for companies 

to create content that’s accessible to mobile users. According to Forbes, “87% of connected devices sales 

by 2018 will be tablets and smartphones.” Whether it’s creating an alternate mobile version of a website or 

utilizing responsive web design, it’s important to provide a positive experience to users that are browsing 

via a mobile device. OnTop BIz offers mobile friendly sites as well as custom Mobile Apps!

Otherwise, it’s easy to lose customers to competitors who have adapted to this trend. As the shift from 

traditional PCs and laptops to mobile devices continues, businesses that aren’t onboard are likely to suffer.

6.      Ad Retargeting Will Grow in Effectiveness

This is a marketing strategy that has really caught on recently. In a nutshell, it works by utilizing browser 

cookies to track the websites that users visit. Once they leave a certain site, the products or services they 

viewed will be shown to them again in advertisements across different websites.

It’s fairly obvious as to why this technique can be so effective. With only two percent of web traffic 

converting on the first visit, ad retargeting works to increase the overall conversion rate by reminding 

consumers of the product or service they viewed. This keeps the brand and the product at the top of the 

consumer’s mind. There are even psychological studies that have shown that simple exposure to brand 

names and logos creates familiarity, which builds trust and makes consumers more likely to make a 

purchase.

Even if there’s no immediate purchase, this can really pay off in the long run. Due to the success that many 

marketers have had with ad retargeting, there’s a good chance that it will become more mainstream in 

2015

7.      SEO and Social Signals Will Become Even More Intertwined

Although social signals still don’t typically carry the same weight as traditional inbound links, it’s pretty 

undeniable that they play a role in organic search rankings these days. After all, they’re one of the three 

pillars of SEO. Since the goal of Google and other search engines is to provide users with the most relevant 

and highest quality content possible, it makes sense why they would factor in the number of social shares 

that a blog post, article or product page receives.

The more people that are sharing a piece of content, the higher quality it’s likely to be, and therefore its 

position should increase within the search engine results pages. It’s no coincidence that the top-ranking 

search results tends to have lots of social shares, while those ranked lower have fewer.

Besides this, social shares can serve as a stamp of approval (ie, a trust signal) for visitors landing on a page. 

If they see that it has hundreds or thousands of shares, it’s likely that there’s something of value. That’s a 

big reason why so many businesses are installing social share plugins and encouraging consumers to share 

as much as possible.

While it’s difficult to predict algorithms, it will evolve in the future, there’s a reasonable chance that social 

shares will match or even outweigh traditional inbound links by the end of 2014.

Conclusion

There you have it, my predictions for the top seven online marketing trends of Content Marketing Tips Mesa Arizona Business 2015.

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