Marketing Plan Phoenix Az. Relevant Content



Marketing Plan using Relevant Content..


Focus on providing content that meets the needs of your customers, not your expectation of their needs, and you’re golden. “The more relevant the content appears, the more magnetic it becomes.” Online visitors and Search Engine Spiders will respect share relevant content and you.


“Relevant content is content that the web user finds informative, engaging, helpful, or entertaining.”


In order to know what’s relevant to your customers, you have to first get to know them. Here are a few tips to help you do just that:

  • Use Data Available to you. Collect Meaningful data from your clients. Why are they using your services today? Ask them, if they came for that reasons then so will others.
  • Be considerate. Being considerate of your customer’s time is a tried and true marketing practice. Why? Because it works. How by cutting the fluff. Don’t worry, I’m not suggesting you create less content—contrary to popular belief, less is not more when it comes to web content. What I am suggesting, however, is that you figure out what your web visitor is looking for, and present them with only this information. Create great key phrases for your content and it will help your visitor zero in on what’s important to them, and then take the next logical step towards conversion, whether it’s to make a purchase, fill out a form, Call you or schedule and appointment. In this regard, what’s good for the customer is also good for your bottom line.
  • Don’t be alone. Depending upon how many web visitors you have, the thought of displaying customized content for each of them may seem overwhelming if not impossible. Luckily, there are tools available that can help you accomplish this goal with very little effort on your part. So, before you give up on the idea or attempt a do-it-yourself job, consider a content optimization service such as MadMakMedia a Phoenix Web Marketing Firm offers that can all but do it for you.


There’s no doubt that SEO is a powerful web marketing tool for driving traffic to your website and we offer awesome SEO services for your website. IT’s just not our focus.. Because of search engine algorithms, keyword integration has become a must for drawing attention to a single website in the vast sea of sites on the Internet. In some ways, SEO has become a necessary evil; there’s simply no getting around using it to some extent in order to stand out amidst the crowd of competitors. What you don’t want to do as a website owner is to sacrifice quality content for the sake of SEO optimization. Here’s why:

1.      Humans Don’t Read SEO

And they don’t want to. In today’s society, people are sifting through the garbage online to find the good stuff—information that is informative, engaging, and above all, relevant. If your site is so keyword-“STUFFED” that it barely passes as readable, then you’ve got a problem. People today are busy and easily distracted. Therefore, when they’re looking for information or resources on the web, they want it to be easy to read and understand. If you’re pounding your keyword rather than focusing on providing useful, compelling information, then you’ll lose a conversion, your bounce rate will go up, and your ranking on SERPs will suffer. Ironically, all of your SEO efforts will have backfired because you focused more on keyword optimization than you did on the end user.

2.      Too Much SEO Screams Desperation

Even laypeople have caught on to the fact that online marketers are using SEO to try to get their attention, and when they come across a keyword dense site, they’re likely to feel duped, or at the very least annoyed. As a result, your website will lose credibility, and your visitors will likely bounce never to return again. Why? Because you will have sent the message loud and clear that you care more about climbing to the top of the search engine results pages than you do about the reader/customer.  


To illustrate, check out This SEO-optimized birthday card. While it may be great for a laugh, if you actually received a message like this, would you regard it as genuine, or would you wonder what the messenger was up to?

3.      Quality Content Trumps SEO

It’s true—providing good, relevant, fresh content is the best way to make it to the top of the SERPs. Why? Because assuming you’ve accurately identified your target audience and you’re providing content that is specifically aimed at their unique pains and preferences, then the keywords are already there. Would it hurt to make an effort to increase keyword density just a bit? Absolutely not—in fact, it may help. But, at the end of the day, if your content is genuinely engaging and relevant, then your bounce rate will drop, other sites will link to yours, and your visitors will keep coming back for more. In Google’s “mind,” this will increase your credibility and authority, thus boosting your rankings. Google software engineer Matt Cutts says it best: “Great content has to be the foundation of any good site.”

Why Your Website or Page May Be Invisible To Search Engines

Obviously if your page or site is password protected, then it will be safe beyond the reach of probing search engines. But assuming you want to stand out as opposed to hiding, you need to be aware of scenarios that may cause your page or site to remain un-indexed. Some pages that are invisible to search engines include:

  • Those not linked to other pages on the website
  • Those that grant access to only those users who fill out a form
  • Those that are constantly being changed and updated (BLOGS)

If you’re a savvy Internet marketer, then you may already be aware of the first two items on this list. But the third one may have caught you by surprise. After all, doesn’t Google award fresh, Relevant contet? Well, yes—but only a fraction of the time. If you’re changing the content on your page on a daily basis as most blogs and informational sites do, then your dynamic pages may be ahead of the race, leaving search engines in the dust. While winning the race might sound like a good thing, in this case, it could leave your site out in the cold when it comes to rankings on SERPs. The answer? Create a New Page with New Content Each and Every time like we Do HERE AT Phoenix Web and Marketing Firm MadMakMedia.

What’s A Business Owner to Do?

You may be thinking that if SEO can’t fix it, nothing can, but that’s simply not the case. You can still make sure the most relevant; fresh content is available and showcased to your visitors. All you need is a content optimization service. With for instance, you can create relevant content that directs your users to specified content most relevant to them based on what search terms they enter into search engines. You’ll have greater control over your website and the content you present to each of your online visitors.

Ready to take the next step? Find out firsthand how can enhance your SEO efforts, reduce your website’s bounce rate, and heighten user engagement by requesting a demo or joining a webinar today!

OH you may be asking: What is SERPS??

{Short for search engine results page, the Web page that a search engine returns with the results of its search. The major search engines typically display three kinds of listings on their SERPs. Listings that have been indexed by the search engine's spider, listings that have been indexed into the search engine's directory by a human, and listings that are paid to be listed by the search engine.}

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Brian L.

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